Ready to explore customized eCommerce for your business? We hear you. Companies of all sizes, in all industries, have recently been feeling the pinch from Amazon’s tight margins, irritating fees, lengthy payment terms and ever-changing data and shipping requirements – not to mention their cookie-cutter format. It’s time to cut out the middleman and create a customized eCommerce store that delivers the exact customer experience you want for your B2B or B2C customers, which means you need to… Wait, what exactly do you need to do? Get some help figuring out the plan to set up your own secure, effective and attractive web store for your large and complex B2B or B2C business. Choosing the Right Architecture Though it’s an interactive portal that brings customers and products together through the Internet, your eCommerce store is, at heart, a technological masterpiece. If you haven’t thought much about the sheer programming magic that underpins your online storefront, now’s the time to start thinking. First off, when planning your online store, you’ll need to find professionals who have experience designing a multi-tier architecture framework for web stores. If the terminology leaves you scratching your head, this may help: Multi-tier architecture is comprised of three layers: The data tier The business tier The presentation tier In short, the data tier houses your raw data, keeping safe the information about how many green widgets you have, what your company is called, your various tax rates, etc. Skipping forward, the presentation tier looks pretty – it’s what […]